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Tips for writing content that ranks for SEO

Write for humans and optimize for robots

Nobody wants to read SEO content, not even the search engine! Everything point to the fact that Google prefers natural content to obvious stuff. Moreover, there’s no point in great rankings if your content doesn’t convert. So focus on your flesh and bone target audience – but help the robots find your content.

Forget about keyword density

Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy, but use them naturally. Cramming keywords in where they don’t belong will mostly likely do more harm than good.

Use related keywords, synonym & grammatical variations

Google and other search engines use latent semantic indexing to match search results to the intensions of the person performing the search. Using synonyms, related keywords, and grammatical variations is an easy way to make your content more relevant without stuffing the actual keyword into the copy.

Write long, in-depth, quality content

Evidence points to the facts that in-depth articles get more shares and links than short, superficial ones. Aim for content that delves deep into the subject matter and provides real insight. But don’t write lengthy content just to please search engine – do it because you have knowledge and insight to share with your audience.

Get your content noticed and shared

Sharing gets you links and traffic, and more shares your content gets, the more relevant and popular it will seem to Google. Do your part to get your content out there and shared via relevant forums, blogs, newsletters, and the usual suspects like Facebook, Twitter, LinkedIn, Google+, etc. And don’t underestimate the incredible power of guest blogging.

Use Google tilde to find related keywords

If you add ~ before a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant in relation to your query. Use these keywords to increase the relevance of your content.

Take advantage of long tail keywords

Long tail phrases have a smaller search volume; however the traffic quality will be higher as the visitors are more motivated and likely to convert.

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Ecommerce website design tips to attract more customers

Have an eye-catching store

Undoubtedly, your e-commerce store is the representation of your business, so create a good and attractive one.

Focus on navigation

Your ecommerce store should direct the customers towards the product or services pages easily that are being sold.

Responsive design

Most of consumers searching on a mobile deceive will purchase within 24 hours.

Create amazing links

Your website’s design should be able to lead the visitors to the exact path that follows while making a purchase.

Keep the site clean and organized

Think of visiting a well-organized ecommerce website like walking into a high-end retail store.

Use top quality images

A well-composed product image is great for attracting potential customers and not only drives sales but also promotes social sharing

Page load speed

Web page load speed is a critical factor for your traffic, conversion rates, and sales. That’s because of the huge impact that it has on user experience and SEO.

 

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Social media advertising tips for content marketers

Improve your quality score

A high quality score is crucial because you’ll get a higher ad impression share for the same budget at a lower cost per engagement. Improve your quality score for twitter and Facebook by increasing your post engagement rates.

Increase engagement with audience targeting

Targeting all of your fans is lazy and you’ll waste a lot of money. Your target audience isn’t a homogenous blob. They all have different incomes, interest, values, and preferences.

Generate free clicks from paid ads

Promoted tweets will also generate organic impressions, retweets, replies, mentions, likes, and visit to your website. All for the low, low cost of $0. For this to actually work, however, you need to promote unicorn content.

Promote unicorn video Ads.

You can get thousand of video views at a cost of just $0.02 per view. The key is promoting your videos that have gotten the most engagement and targeting the right audience. Make sure your video ad is memorable – and keep it short.

Score huge wins with custom audiences.

Whether It’s Twitter’s tailored audiences or Face book’s custom audience, identity-based marketing using social media ads opens a ton of new and exciting advertising use cases to gain exposure for you, your brand, or your business.
Promote your content on more social platforms.

Repurposing your content for medium, hacker news, Reddit, Digg, and LinkedIn pulse call send massive amounts of traffic to your website. Always remember to post content that is most appropriate for that audience.

Optimize for engagement for insanely awesome SEO

Optimize for user engagement metrics – organic click-through rate, bounce rate, time on site, and conversion rate. Use social media ads to build brand recognition and double your organic search click-through and conversion rates.

Social media remarketing

Use social media remarketing to push your hard offers, such as sign-ups, consultations, and downloads.

Combine everything with super remarketing

Combine remarketing, demographics, behaviors, and high engagement content to target your paid social ads to a narrow audience of people who are interested in your stuff, have recently checked out your stuff, and can afford to buy your stuff.

Combine paid search & social ads

Social ads are cheap way to get people familiar with your brand before they’re ready to buy. Later, when the need arises, people will either do a branded search for your stuff, or remember your brand and click on your paid search ads.

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Top Mobile App Development Trends for 2018

2017 just like the previous few years was a great year for mobile app development. Lots of companies have now realized that mobile apps are a great investment and are necessary. The number of apps downloaded increases every New Year with mobile development being one of the fastest growing niches. So what does 2018 look like as far as app development is concerned?

Internet of things

The Internet of Things (IOT) is improving technology in recent years. Most of the organizations like media, entertainments, news are looking for the huge amount of un-structural data to get an insight and do business in the real world.

Increased mobile pages

Since Google introduced the AMP project, loading of pages on mobile has improved. You can now see pages loading faster. Google has also declared to provide isolated search index for mobile web.

On-demand apps

On demand apps are popular these days because they make our lives easier. They are convenient to use anywhere and help with the little things that take much of our time.

Mobile payments

Online shopping creates customer engagement. Customers don’t need to carry credit cards thanks to these apps.

Increased virtual reality apps and augmented reality

Virtual reality apps have gone beyond gaming and entertainment. They help in the detailed presentation of products including 3D vision of products.

Cloud-based apps

Mobile app developers are now designing apps with increased cloud technology. It is easier and quicker to use data without impacting on your phone internal memory.

App security

Security of a phone is very important. It helps in making sure that personal data is not hacked into. Apps with in-built security features are making a big difference in the app development industry.

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Web Design Trends to boost ROI in 2018

Having a credible and compelling website that performs well is probably the most important aspect of your business. For many businesses, a web presence is now more important than having an office.

So how do you create a high performance website that attracts quality visitors and support your business growth? We have identified some key trends in website design and development to boost your ROI in 2018.

User Experience

It’s all about the user experience. Clear navigation and easy to find content is key to ensure visitors have a positive experience.

Content is key

Compelling relevant and interesting content is crucial in driving more traffic to your site. Also having authentic copy helps to demonstrate your expertise in your market sector.

Think SEO
Research the content your audience is searching for and ensure it features on your site. Have an ongoing SEO strategy with highly targeted content and strong technical SEO.

Clear Design

Clear design that works on multiple devices is crucial. Scrolling and responsive sites allow for people to view your site on the go, and helps them access information fast.

Stay Secure

Ensure security certificates are always updated on all pages. Ensure your website is compliant with GDPR, store data securely and have clear privacy and cookie policies.

Tracking ROI

By implementing the latest tracking, you can view the entire user journey (where inbound traffic comes from, conversions, time spent on site etc.). With this data, you will be able to build up personas based on web activity and develop a more personal user experience.

Keep Evolving

It’s crucial that your website content and technology continually evolves. Future proofs your online presence by continuing to add new interactive content and keep your website backend technology to to date.

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SEO trends in 2018

Content & links

Quality content and the organic high-quality link will maintain the priority in Google’s ranking signals.

Rank brain & user experience signals

Rank brain to gives advantage to high click through rate and dwell time.

Voice search

With increasing mobile users and innovative voice assistance devices, it is very important to make results voice search friendly along with exact keyword phrases.

Video marketing

Videos will be the main focus of marketing that provides very high engagement and value to the users.

Mobile first index

It is already cleared by Google upcoming days are of mobile users and ranking will be focused on mobile experience.

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Why your business needs a Mobile app?

Be visible to customers at all times

Your customers are accustomed to using apps and they have become an extension of their mobile experience. They already use apps to listen to music, shop online, get coupons, check email, message friends, and connect with the brands they love.

Extension of your brand

Speaking of brand, an app for your business is a natural extension of your company. It is a great way to showcase your products and services and who you are and what you stand for.

Improved connectivity

With your own app, you control your message and distribution. Connect your customers directly when you have something importance to share like a promotion, special event or announcement.

Improve customer loyalty

An app can help you manage your customer loyalty program. Give your app users exclusive discounts, content, or access to you and your business. This keeps them coming back over and over again. It also makes you very accessible.

Generate new leads

New customers are the lifeline of any business. With an app for your business new customers can find you, and existing customers can tell their friends about you. It gives you an entirely new sales channel for your business.

It’s your digital hub

Do you have all or some of these for your business? A website, blog, Facebook, Twitter, Instagram, YouTube, Vimeo, Podcast, some other digital platform? An app can provide a single place for your customers to interact with you across all of your digital properties.

Stand above your competitors

You may have noticed that all of the major brands already have apps. By having an app for your business you automatically put yourself in the company of these great brands and a glant step ahead of your competitors.

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Learn Why Mobile Website Design is essential for any business

Speeds up site load time

When your site loads faster, you user has a positive experience on your site. Plus, the search engine reward sites that load quickly. Mobile browsers are looking for quick answer. Give them what they want!

Enhance visual appeal

Websites that are not mobile friendly tend to scare away customers. If elements are not loading right and the user has to zoom in and out to navigate your site, conversion will plummet. A mobile website design fixes that.

Easy updates

We train all our clients on how to manage their mobile site once we have completed it. This makes it easy for you to add images to your media library upload blog posts and edit content without outside assistance.

Quick Transactions

With so many shoppers turning to mobile phones to make their purchase, you need a platform that makes searching for products and payment transferable easy. We can even tailor your site to show specific product details.

Bonus SEO Points

After Google’s mobile friendly updates in April of 2016, it became more important than ever to make sure your site was up to code. You can outrank competitors easily simply by creating a mobile website design.

Increased Conversions

When it’s easier for people to navigate your site, you’re more likely to land conversions. If your newsletter sign-up window is formatted to fit a phone screen, customers have no problem filling out their information.

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Precious web design tips for service providing companies

Running a service selling business is completely different from running a product-based company. Online service providers have to adopt entirely different marketing techniques, web design tactics, and business strategy.

To promote the reputation of your brand as a service providing company, you need to make sure of a handful of things with your website’s design being the primary concern. Check out following guide including steps which will help you attract your customers.

Tell your customers about you

While delivering service, you want your brand name to get noticed. You want your customers to know that you offer way better, more affordable and long-lasting services than your competitors.

Analyze your competitors and leverage the knowledge

Put high quality images of your team members on your website. If you are a company that values proficiency, capability, and hard work of the employees then the customers will assume you will value them too.

Introduce your team

In the world of 7 billion people, you are probably not the alone in the stream. You competitors might be doing a good job in it too. However, you can leverage both of their advantage and disadvantage to invigorate your website & flush out its flaws.

Be active

The successfully completed projects in your testimonials are the indicator of trust and assurance. You potential customers will predict your commitment by examine your testimonials.

Put captivating testimonial

A business website that has not been changed since long time is dead for customers. Your inactiveness sends a bolt of doubts that directly attacks your customer’s decision in a negative way. Use the power of social media and make regular post.

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Things to know before hiring web design agency

Web design companies are everywhere in this web technological era. There are millions of web designs we can make online as well as to take from a good quality of company.  You can search those companies by good ranking on google search engine optimization. A good ranking could make your decision, but sometimes it happens that a company whose rank high might be not good in designing.

Don’t forget that you are giving your project as well as your website’s responsibility. You are assign your business to them. Your inner questions will clear your doubts while you are finding about them.

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